Airtable and zapier4/17/2024 If some off-the-shelf app doesn't meet your needs, odds are you can build something that does using Airtable. Zapier uses it for its editorial calendar, while Taylor's Guitars uses it to run their marketing efforts, and an international retail group uses it to manage its product development. I use an Airtable base to keep track of my article pitches and the publications and editors I want to send them to. Airtable can be used to build almost any kind of tool you want. Any service that can't pull information from your CRM or a web form, or automatically update your stored data and display it nicely based on some criteria you set, is really missing a key part of what makes Airtable so useful. Airtable is known for its integrations, automations, and ability to build custom apps (or at least app-like internal tools). Anything short of a very powerful spreadsheet implementation just isn't going to allow you to store and use data like Airtable can. For me, some kind of fairly powerful data handling features were an absolute non-negotiable. If you can't code your own app using SQL, you can use an Airtable base to build much the same kind of tool. At its core, Airtable is a lightweight, user-friendly database. Sure, Airtable might be better for some uses, and my picks here will be better for others, but I was still looking for apps that met a few key criteria:ĭatabase-like features. The features don't have to be identical or work in the exact same way, but the end result should be that you can use the apps somewhat interchangeably. For more details on our process, read the full rundown of how we select apps to feature on the Zapier blog.įor an app to be a viable Airtable alternative, it has to offer features that allow you to do some (and ideally most) of the things that Airtable does. We're never paid for placement in our articles from any app or for links to any site-we value the trust readers put in us to offer authentic evaluations of the categories and apps we review. We spend dozens of hours researching and testing apps, using each app as it's intended to be used and evaluating it against the criteria we set for the category. All of our best apps roundups are written by humans who've spent much of their careers using, testing, and writing about software.
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